Cathy has been a sports nut since her first words, “Go Bucks.” Her mother started out at Marquette University in the athletic department, then went to the Milwaukee Bucks when the team was founded in 1968. She was one of the first women to hold a management position in the NBA, and possibly the very first to receive an NBA Championship ring in 1971. From there she took an assistant GM position with the Houston Rockets, bringing Cathy, by now a true sports aficionado, with her. Later, when her mom started her own sports company, Cathy and Alex helped with all the in-house sponsorship deals for the Houston Rockets. In other words, sports and sports marketing are in Cathy’s blood. She sees the big picture, future opportunities and long-term possibilities for brands, and is fearless when it comes to helping clients score their goals. Cathy has amazing team spirit and makes sure everyone’s eye is on the ball, no matter what the competition throws at us. In addition to her responsibilities at PSP, she is also co-founder and CFO of our affiliate Lopez Negrete Communications, where over the past almost 30 years, she’s personally been involved in everything from the money, strategy and research, to moderating focus groups and brainstorming with the creatives. A natural leader, a true competitor and a born winner, Cathy turns marketing investments into home runs.